We’ve always been very interested in the way evaluation information is presented. In our view, part of the work involved in creating Usable Knowledge is figuring out how to disseminate what we find to the stakeholders who can act on it. We’ve done all kinds of different things in this area, from brochure reports to online Flash presentations featuring audio quotations from interview or focus group participants. We recently came upon a really cool site called ’10 Tactics’, subtitled ‘turning information into action. 10 Tactics is a project of the Tactical Technology Collective, a UK based group that helps human rights groups use information, communications and digital technologies to maximize the impact of their work. The 10 Tactics website is geared more to communication than presentation and some of the tactics they talk about may not be entirely relevant to communicating evaluation information. But many are.
For example, tactic number 5, ‘Use Humor’ is useful in any context. Here, the 10 Tactics people talk about how humor can be used to question beliefs and institutions that can’t be criticized in a direct way. They also show how it allows communication with difficult to reach audiences who need to receive particular messages. As with all of the ten tactics they discuss, the ‘Use Humor’ tactic comes with a brief movie illustrating how the tactic has been used in different contexts. Here are some other tactics they note:
- Use video to mobilize people (like humor, this is especially effective at getting the word out to hard to reach communities)
- Witness and record using video
- Use pictures and animation (it provides creative license to address sensitive topics)
- Strategies for using complex data
There is more and in fact the group has produced a 50 minute film about their work. All food for thought for groups interested in disseminating information about their work in novel and impactful ways. You’ll find all their resources here.