Surveys are among the most commonly used tools in evaluation. They are particularly well suited when you need to query a large number of people because the cost per response is relatively low. Since the questions on a survey are delivered in the same way to everyone who responds, answers from large numbers of respondents can be easily compared. It also relatively easy to turn survey data into numbers, which in turn can be expressed in easy to understand tables or charts.
Surveys can be delivered on paper, over the telephone, in-person or via the internet. While internet surveys are inexpensive to field, many people still do not access to the web or are not technically savvy enough to complete a web survey. In any kind of survey, the validity of the findings are dependent on the response rate. If you send out five hundred surveys but get only one hundred back your ability to generalize about the group you are studying is limited. There are a number of strategies that can be employed to increase response rate but they all require thought and careful planning.
Usable Knowledge has expertise in every aspect of survey development and can put together a strategy that maximizes the potential for a meaningful outcome.